Fighter of the Nightman

I'm a big fan of shows deciding to pursue unique and creative marketing avenues, so in that spirit I give you the latest promo for the new season of FX's It's Always Sunny in Philadelphia. This show has always been big on the viral marketing, even going so far as to work their youtube videos into the show itself. bambat is a big supporter of It's Always Sunny, as you can read in our recent Summer of Couch piece. Getting fans to sing Dayman, probably the unofficial theme song of the show at this point, is a neat gesture and shows that these guys know what they're on about. Season 5 premieres September 17th on FX.